New layout design for the ecommerce website of ill, a clothing and footwear store in Utrecht, The Netherlands. The aim was to design a cleaner, updated version of their previous.
The new version emphasises on clear communication, usability and shopping confidence, introducing a responsive layout, filters, wishlist, reviews, size charts, cross and upselling features,
whilst updating their e.g. newsletter opt-in, journal posts, shopping bag and checkout process.